The Blog

Your go-to source for knowledge about driving your small business forward with the help of machine learning and artificial intelligence.
Marketing Emails – Frequency and Timing Best Practices

Marketing Emails – Frequency and Timing Best Practices

Email marketing has fast become a buzzword, with everyone touting its capabilities for creating brand awareness, and building a deeper connection with potential and existing customers. While there is no doubt that a great email campaign can do wonders for...

read more
Taking Back Control Of Your Marketing

Taking Back Control Of Your Marketing

One of the biggest myths surrounding the practice of marketing is that every business needs to work with an agency. The argument might be that in-house marketing staff costs more, it frees up time, or agencies have the right expertise to guide your...

read more
Investing in AI technology is no more optional

Investing in AI technology is no more optional

“Accelerating progress in AI and automation is creating opportunities for businesses, the economy, and society” McKinsey Executive Brief, June 2018 Technology is evolving at an incredibly rapid pace, but is your business evolving with it? Or is it just...

read more
Why standard off the shelf marketing tools are ineffective

Why standard off the shelf marketing tools are ineffective

As marketing goes digital, it becomes more complex -- there’s simply no denying that. There is often talk about businesses becoming more agile, nimble, and undertaking a massive digital transformation...but where does that start? The first step? Giving up...

read more